I was asked to redesign FEAST's old website. The redesign was not just about aesthetics, but a comprehensive transformation. The goal was to create a more user-friendly interface that effectively guided the users through their buying journey. By integrating a smoother check-out system and an automated delivery process, we were able to reduce manual tasks and errors. This, in turn, has led to an increase in business conversions and revenue, thereby proving the effectiveness of the redesign. Solutions With a challenging 200-product listing with multiple variants, Product listing was a crusial part of the UX design. Ensure that users can easily find products and navigate through categories. Implement advanced search features such as filters, and sorting options to help users find products quickly. Create a visually appealing design that reflects the brand identity and resonates with the culture and festive of Hong Kong.